Advisory | Campaign Delivery | Brokerage
ABOUT
Our agency arm is split across three core services all laser focused on the broad esports ecosystem. These are advisory and consultancy, content and marketing/communications campaign creation, management and delivery, and brokerage.
We offer in-depth industry insights and market analysis, and we help to make the right connections, whether you’re a newcomer to the space looking to better understand it, or you’ve a proposition you’d like to take to potential commercial partners and/or investors. We can also help devise go-to market strategies, and successfully activate and deliver these campaigns too.
ABOUT
THE ESPORTS PROBLEMS
FRAGMENTED
There are hundreds of companies operating across the industry and it can often be difficult to differentiate between them.
INWARD-LOOKING
For years industry leaders of all shapes and sizes have been going after the same targets and brands.
RESOURCES
The education piece in esports is still of paramount importance; and resource-constrained companies often spend wasted hours educating before beginning to pitch.
DISMISSED
The apparent risk to major brands and C-Level executives when it comes to entering esports, still often framed or thought of as the wild-west, can lead to it being immediately dismissed.
THE ‘OUTSIDER’ PROBLEMS
TEDIOUS
Most esports operators are busy doing what they do best, and finding the right fit or perfect business partner can take extensive time and energy.
ILL-FITTING
At a glance, and without a full understanding of audience diversity, esports & gaming properties may not seem like a viable fit for certain brands or organisations.
RISKY
Navigating the esports landscape is tricky. It’s difficult to understand what the true & genuine opportunities are, and what the ROI will be for your brand or organisation.
CONFUSING
With each typically promoting a singular perspective, it’s difficult to see all the options out there, let alone realise who can deliver exactly what they need, at the right price point.
WHERE WE COME IN
1
EXPERIENCED
We’ve been at the heart of the industry, promoting and educating about esports through our news, media and events for years. We live and breathe esports, and know what works and what doesn’t.
2
UNBIASED
We believe that everyone we represent under the ESI banner deserves a fair chance and offers a valuable proposition. But this shouldn’t be restricted to a handful of exclusive events per year. Now, via ESI Connect, this opportunity follows us, and you, everywhere.
3
CONNECTED
We have run more business to business esports events than any other company in the world. Our events provide ample opportunity to meet key industry stakeholders & forge valuable business relationships.
4
GLOBAL
We’re based in London and Manchester, but via our network of partners we have global reach and capacity, and in turn are able to assist in a multitude of markets with local expertise and operators.
HOW IT WORKS
GET IN TOUCH
The first step…we need to learn more information about your business, what you do and what you’re looking for from esports and from ESI Connect. Use [email protected] or come to one of the team directly.
DISCUSSION
We will schedule a short call to get to know one another, and discuss and dissect your aims and what exactly you seek.
PROPOSAL
Once we’ve understood what you’re looking for, we will build a bespoke proposal and send your way for your consideration.
DELIVERY
Assuming you love the proposal and wish to work with us (we’re pretty sure you will..) then it’s time for us to get to work.
REVIEW
We will be in constant contact with you throughout the delivery process, but we will also have a debrief at the end of the campaign / when the works are complete to reflect and review; what worked best and why, and what’s next.
GET IN TOUCH
We may already know you from our media & events, but we need to learn more about your unique offering, be you team, tournament, service provider or other. What do you do and what are you looking for from ESI Connect? Reach out via [email protected] or directly to a team member.
DISCUSSION
We will schedule a short call to discuss in depth, to dissect your aims and what exactly you seek and your positioning.
PROPOSAL
Once we’ve understood what you’re looking for, we will build a bespoke proposal and send your way for your consideration.
DELIVERY
Assuming you love the proposal and wish to work with us (we’re pretty sure you will..) then it’s time for us to get to work.
REVIEW
We will be in constant contact with you throughout the delivery process, but we will also have a debrief at the end of the campaign / when the works are complete to reflect and review; what worked best and why, and what’s next.